Projected incremental annual revenue
The problem
A negative discussion was appearing in search results associated with the marketplace. The opportunity was to give prospective customers more useful information at that point in their decision.
The approach
I developed a strategy built around original editorial content using the business’s own data, alongside AI-assisted local content. The work connected search visibility to the customer journey and the commercial value of changing what users encountered.
The business case
The strategy projected approximately $899,000 in incremental annual revenue. This was an estimate for the proposed opportunity, separate from the paid search automation project’s estimated cost savings.
What remains unproven
The projection is not a claim that the content displaced the search result or generated that revenue. It describes the potential value of the strategy, not a verified live outcome.