Writing on strategy, systems and the limits of simple answers.
I write about growth, politics, media and decision-making, especially where clean narratives break down. These pieces reflect how I think through messy problems: structure the issue, pressure-test the obvious answer and look for the deeper system underneath.
Strategy, growth and systems thinking
Business analysis, brand trust and product decisions
Politics, institutions and public life
Start with the pieces that best show how I think.
Populism and the Death of Complexity
A critique of political movements that turn complicated institutional problems into simple enemies, simple slogans and simple solutions.
Destiny 2 Was a Money Printer. What Went Wrong?
A business-side look at how Bungie built one of gaming’s most durable live-service machines, then strained the trust that made it work.
Data Has Its Limits: Some Thoughts on Long-Term Brand Trust
A reflection on why short-term performance metrics can miss the slower, harder-to-measure forces that sustain a brand.
I’m interested in the point where the obvious answer starts to fail.
Most of my writing starts with a simple frustration: the easy explanation is usually incomplete. A company does not decline because of one bad decision. A brand does not lose trust because of one weak metric.
I try to write toward the deeper system: the incentives, tradeoffs, feedback loops and narratives that make a problem behave the way it does.
The main questions I keep returning to.
Strategy & Systems
Essays on how organizations, political movements and markets behave when incentives collide with complexity.
Growth & Marketing
Pieces on SEO, brand trust, conversion strategy and the gap between measurable performance and long-term value.
Politics & Public Life
Analysis of populism, institutions, democratic legitimacy and the way political narratives simplify reality.
Recent pieces.
Populism and the Death of Complexity
Why modern populist politics thrives by making difficult problems feel artificially simple.
Destiny 2 Was a Money Printer. What Went Wrong?
A business analysis of Bungie, live-service gaming, monetization pressure and player trust.
Data Has Its Limits: Some Thoughts on Long-Term Brand Trust
Why the most important brand damage often shows up too late for dashboards to catch it.
Writing is one way I show my work.
For a more formal view of my strategy, analytics and growth projects, take a look at my selected work.