Writing

Essays on business
and public life.

On customer loyalty, brand trust, and political persuasion.

Business Analysis · April 28, 2026 · 5 min read

Data Has Its Limits: Some Thoughts on Long-Term Brand Trust

Data-driven marketing is not the problem. Most of the time, the issue is simpler: companies confuse what their data can measure with what their strategy actually needs to protect.

Read essay →

Business Analysis · April 27, 2026 · 9 min read

Destiny 2 Was a Money Printer. What Went Wrong?

Of all the problems 2020 brought, you wouldn’t think excess revenue would be one of them. That was Bungie’s mistake.

Read essay →

Politics & Institutions · April 27, 2026 · 7 min read

Populism and the Death of Complexity

Populism wins by making problems easier to understand, at the expense of actually solving them.

Read essay →

Essays on businessand public life.

Data Has Its Limits: Some Thoughts on Long-Term Brand Trust

Destiny 2 Was a Money Printer. What Went Wrong?

Populism and the Death of Complexity

Essays on business
and public life.